"Quick Serve" restaurants

Recently, I’ve encounted a new name for fast food restaurants: “Quick Serve.” Like this:
http://www.bison.com/featured/category/foodfast.html

As in, “don’t blame the food for being fast (hence not fresh); focus on the upside — quick service!” Long-time reader Ken will appreciate this.

I also noticed that Dairy Queen is now DQ, but that’s presumably so they can push their “tasty” dinners, expanding beyond their dairy royalty.

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